Changing HOW you see, changes WHAT you see. We empower people to record their own experiences with categories and brands, and do whatever it takes to bring unfiltered, unvarnished customer experiences to light.

Real-life video doesn’t lie. We use such video in discussions to probe what people really do — and why. By focusing on the actual events versus memories, the feedback remains honest, detailed, and precise.

It takes a well-told and credible story to make insights stick. The right story, when true and easily shared, can penetrate an entire company, its culture and partner ecosystem, and provoke necessary action.

Big data is never the whole story. We put a human face on the numbers, and get to insights that quant cannot. We also bring the human drama and comic relief — essential to building empathy and alignment.

Insights isn’t a department. It’s a discipline. We engage cross-functional stakeholders early to increase the reach of insights and the ROI. It makes the research better, the story stronger, and the application broader.